Graduates and LinkedIn
30 Nov 2011No Comments
Most graduates do not appreciate the value of LinkedIn. The response I get from most graduates when I ask if they use it, is either they’ve never heard of it, or “ Isn’t it just Facebook, but for old people?”.
It isn’t.
LinkedIn is used by thousands of professionals for networking; it is more of a formal social networking site than Facebook and so should be approached in a different manner. LinkedIn is centered around users’ skills, experience and career progression. These elements make LinkedIn an extremely useful tool for any graduate on the hunt for a graduate job opportunity.
LinkedIn gives graduates the opportunity to directly sell themselves to employers they’d like to attract through demonstrating their capabilities via participation in group discussions and offering possible solutions to questions posted by members. By getting involved with discussions and asking for and giving opinions on relevant and contemporary issues, a graduate can build their credibility, expertise and ensure they get noticed. Considering that many executives, including those from all 2011 Fortune 500 companies are LinkedIn members, this social networking site should not be overlooked by both graduates and undergraduates alike.
Your LinkedIn profile should been seen as a real-time CV and so should always be kept up to date and relevant. It’s always important to keep in mind that the core principle LinkedIn is build upon is PROFESSIONAL networking, so when contributing to discussions, users should be aware that the tone and the language used must be professional; think carefully about spelling, grammar and content.
Being one of the first things a prospective employer will see on your profile, consider the image used for your profile picture. Would you prefer a potential employer to see you with a few friends after a few too many drinks, or in a professional looking environment? Your profile picture is likely to be one of the first impressions an employer will get of you, you want to be memorable, yet come across as a career minded, and respectable individual.
Graduates should also remember to personalise the URL for their profile page so that they can direct users to this page easily. Be it on a business card, twitter profile or in an email signature, a URL will be more impressive and easier to recall when customised.
In addition to the above points, taking advantage of the opportunity to display recommendations both from work and university colleagues is certain to strengthen a users profile. So, where possible, for every position listed on your LinkedIn profile, request a recommendation from an appropriate connection.
The number of connections a graduate is likely to have won’t be particularly high, but that’s not a problem. It’s the quality of connections that matter rather than the quantity. Participating in groups is a great way to build online relationships with other users in your industry and it can be a great strategy to get yourself noticed by employers you want to attract – so make sure you do some research to see which groups they are active in, this should be visible on their profile page unless they’ve specified for them not to be. If you have in mind a particular company you want to work for then it’s recommended you follow their LinkedIn company page. This will put you in the know of any graduate job vacancies they’re like to have open, and the information you’ll have access to can give you great leverage to use in an interview.
From a LinkedIn company page a user can see all employees associated with the business, use this information to find out who the current employees have worked for previously. Applying for jobs and internships at those firms can help you build up the work experience necessary to make a successful application to the agency of your choice, in the future.
These reasons are not the exclusive answers to why Graduates should be acquainted with LinkedIn but they certainly give an overview as to why it is imperative that they do. With the current situation of the job market being nothing short of dismal, graduates must do all they can to make themselves stand out as exceptional candidates for every graduate job vacancy posted. Becoming an active member of the LinkedIn community in the industry of their interest is one way to establish themselves as one.
If you already have a profile on LinkedIn, it’s time to start building your presence! Join the Grad Central LinkedIn group and become part of our online community.





